Alejandro Soler, aka El Roar.

His work is born from simplicity and the ability to marvel at simple things, nature and especially the sea. Color has always been important to his work, hence one of the most important aspects of his work.

Currently his most important project is the R O A R Surfcraft & Design brand.

Workshop where he builds and decorates handmade, one hundred percent personalized surfboards for his collectors and clients.

Passionate about the sea, and all ecosystems. From his trench, he does everything possible for the healthy conservation of our house, mother earth. As well as supporting with my grain of sand to have a more just and free society.

Instagram: @el_roar